The Social Network: A Social Media tug-of-war

The battle for your friends attention is won or lost on the fields of your own personal social media channels. Whether or not you use all of them (which most of you do by now), the fact still remains that the attention of your friends is much more important then it once was. It forces us to be creative in order to be noticed.

http://www.uk2.net/blog/

Does it blow anyone else's minds that this networking battlefield has only been around for the last decade? Now these different social networking channels have become an important tool for our social lives, for business marketing, and for many of the recent technological developments popping up in the last few years. Social media has even been a significant influence in the construction of our recent cultural developments.

With all this being said, what kind of influence does social media have in your life? Which social media outlet is winning in your networking tug-of-war and which ones are losing? In the society we live in today, it's important to stay connected and involved and some social networks do that better then others.

Let me list for you the 4 most important ones to be a part of and why. Its impossible to list ALL of the social media sites and so I've stuck with the more popular ones.

1. Facebook
Still the biggest kid in school, over 1.15 billion users to date. Facebook is your place to go for information from friends and now from influencers who you care about. Don't just use it for the occasional "stalk a friend" purposes, now you can connect with brands, services, and causes that you care about. Look up products and locations before you purchase or visit, chances are they have a Facebook page with deals and reviews.

2. Twitter
Now that Twitter has entered the "big boy" club after becoming a public company last year, it has become one of the largest networks to date. 550 million users deep, Twitter is a mini-blogger style interface that allows anyone to express themselves publicly throughout the day. With its easy to use hashtag following tools, it's easy to keep up to date with the latest trends.

3. Google +
The "new kid" at school with rich parents, Google + has made its way into the social media main stream with close to 1 billion users (over half of those being active users). Because Google owns it, Google + is important for anyone to be linked with. Many projected statistics suggest Google + will pass Facebook in popularity by 2015. Anything Google is bound for greatness, if you don't believe me then just google it...





4. LinkedIn
Dominating the business oriented side of social media, LinkedIn has secured a nice spot in our social network with 300 million users. LinkedIn is a great platform to meet potential employers or employees, connecting business opportunities world wide. Not only is it good for those looking for a job, but it has now become a tool for businesses to create brand loyalty.




Runner ups to keep an eye out for major growth in the next year or two is Pinterest and Instagram. Any visual-based social media network has become more and more popular, setting the latest standard in user participation.

Social media has become such a dominate part of our lives and in the marketing of businesses that we now have programs that manage our social media pages all on one site! One of my favorites is Hootsuite, who have recently shared this video which I found fitting for this post.

In the comments below, let me know if you use another social networking site that I haven't listed (which i'm sure you do) and why you use it. I'm always interested in expanding my reach as I am sure others are as well!

League of Legends Warding

Futuristic Creative Art Project

A recent quick project I had for my art class in school. I had taken a picture of a building in downtown provo not too long ago. 

I've always loved the new building since they put it up last year with its straight lines and symmetric shape. So when a project on two vanishing points came up, I used the picture as a reference and let my imagination run with it.

I quickly gravitated towards a more futuristic look and made the building gigantic instead of just a few floors tall. I started seeing it as a futuristic metropolis where the wealthy go to escape the damaging pollutions of the city life. It continues past the page hundreds of levels tall able to fit hundreds of thousands of residents at a time. It's got an indoor pool and waterfall display, green houses, huge court yards, and a modern statue/ entry way to welcome the guests in. 

Why all the detail? I've always loved going into detail with my art, that's where the fun comes into play.

After finishing the pencil sketch I wanted to see even more detail and how far I could take it, so I scanned it and dropped some paint on it with photoshop! Just after an hour or so of time and the building comes alive with color and it really starts to make sense.

Random details:

- Included some birds in the distance to create the scale needed for the building

- The two vanishing points were closer together then normal which allowed a more dramatic perspective.

I wanted to share this project and hopefully more so that I could share my creative side and hopefully inspire yours! I want to put some more time into this painting and really show the pollution in the sky and a city in the distance, we'll see if I have time!

Go out, draw something, build something, create something! The sky is the limit with creativity!

10 Interesting Facts About Creativity

I've spent some time studying and collecting different facts about creativity over the years. I wanted to share with you my favorite facts! These things are statistically true as much as they are personally true for myself.

I've also found a new love for Infographics. Infographics are basically essay's filled with data, only written by visuals. So if you like this one let me know so I can continue to make them and share more!

Let me know if you have any good ideas for the next infographic!

Creative Cooperation: You Are Going to Want to Share!

How willing are we to cooperate on social media? Do we reciprocate a "like" with a "like" or a "tweet" with a "re-tweet"? I mean, is it even in our advantage to reciprocate cooperation? The answer: Umm...        

  

YES!

However there's a catch

Cooperation, the process of working together towards the same end, is key to strengthening any social media relationships or branding endeavors. 

Robert M. Axelrod, author of the book Evolution of Cooperation, studied the process and outcome of a prisoner's dilemma scenerio in relation to cooperation. If you aren't familiar with the prisoner's dilemma, check out the wiki explanation here: Wiki Prisoner's Dilemma, now come back and read! 

Prisoner's Dilemma cheat sheet, enjoy!

Axelrod, from his own experiments and analysis, determined that cooperation is not always the best choice and that in fact the majority of those who always chose cooperation received more punishment then those that confessed! So what's the problem with always cooperating?

Problem:

Blind cooperation is easily taken advantage of, and thus suggests a "run over me" attitude. Any second party will see the advantage they have over you and use your cooperation while not reciprocating. Luckily for you, life is not one big prisoner's dilemma... Life is one prisoner's dilemma after another!

Solution:

Reciprocity! Learn how others act and their patterns of behavior and then reciprocate what they DO for you. Cooperation is ideal, but if someone mis-treats you, statistically speaking it's in your best interest to reciprocate!

Now what happened to turn the other cheek? Well, there are ways to both turn a cheek and reciprocate. Learning how to reciprocate and cooperate on social media is crucial to anyone who is interested in gaining and maintaining an audience.

Here are some situations you might find yourself in and the best approach to take:

1. Someone has liked or commented on one of your posts on Facebook.

It is EXTREMELY important to match this behavior and like or comment back to them. Establishing a personal relationship with someone who has reached out to you first is key. It's like they passed the ball to you first and its up to you to pass it back! This is why a lot of popular Facebook pages will first pass the ball to their audience by giving something away, before they ask for something back (like sharing a post). When you're audience feels like it's their turn to cooperate, to act, you are in a good place. 

2. To share or not to share, that shouldn't be a question...

Now what is the deciding factor behind sharing something you've seen? Usually if you are interested in something or relate to it enough, you'll share it. This is fine, however if you are interested in gathering an audience, you should be sharing a lot more frequently.

Malcolm Gladwell, author of the Tipping Point, claimed that "ideas and behaviors spread like an infectious desease." The idea behind sharing often is that you become a popular host for infectious ideas and behaviors. Becoming a host of popular ideas is just as good, in many ways, as creating the actual idea on social media. 

So if you find something sharable, share it! Chances are people will share along side you and notice you as part of the infecting process. Stretch a little more and share things outside of your general content. cooperating with anything or anyone sharable is always a good idea. Ride any wave you can catch. 

3. Don't forget your real-world relationship skills!

"shop salesman attitude"

So often I see websites and pages being managed like a dry "give-and-take" shop salesman. This has got to be one of the more poisonous habits to have while trying to generate an audience and keep them around. People want real relationships! People naturally want to cooperate with you, but with that online personality, you're getting no where fast!

 Lets face it, a lot of the population who you will meet online spend more time with their relationships online then they do with their relationships offline. People are thirsty for real world interaction on the web and they don't even know it. When your business or Facebook page or blog or whatever responds in a human, warm, genuine way it stands out! People want to be greeted by personal kindness and you want to too! The long term relationships generated by genuine interactions will do wonders for you audience retention. It may take a little more time to create a more sincere response, but the payoffs are worth it.

4. Dealing with the haters... 

Turn the other cheek and offer them your virtual coat. hmmm, I don't think that will be very effective! Let me introduce you to another name for these haters: Trolls.

Trolls aren't motivated by good intentions. They usually are driven by personal gain or entertainment. If you passively engage these types of haters they will double their efforts and make you look like a digital doormat. So there must be a way to approach them without stooping down to their level!

It's called "killing them with cooperation"... at least that's what I'm calling it! We have all seen those comment bash sessions where it seems to go on forever and nothing is solved. You can benefit from these public conversations so long as you are calm, cooperative, and on the masses' side! What I mean by on the masses' side is that you want the majority of your onlookers to be thinking, "wow, he/she is handling this really well!" 

Either your attacker will eventually disappear without making any significant damage or he/she will stay too long and the masses' will begin to support you. When that happens, it feels so good! Don't expect to prove a point or make your troll feel bad, but focus on aiding them as fast and as classy as possible. Reciprocate their passion with your passion, just don't try and "win" the conversation, but rather "win" the masses. 

5. Should I be competitive or cooperative?

This may not be the popular practice among social media, but in the long run it is always better to find a way to cooperate. In any market, the incentive to cooperate with the competition is always large enough  not to ignore.

Lets say you are managing a semi-popular Facebook page that acts as a community for artists and collectors of modern art. You know of another Facebook page that does the same thing, but has less popularity then yours. They contact you and ask for cooperation. Do you ignore or engage? Engaging and networking is ALWAYS a good thing. It may even be more beneficial then a sharp competitive edge and here's why:

- There are plenty of scenarios where both of the parties can win!

- Creating a larger modern art presence online by cooperating is more beneficial for both parties then what both of them would gain if they ignored each other. 

- Sometimes when you are on top of the market, helping the underdogs can help you too!
Because you still are competing for business, it's important to get creative with how you cooperate with competition. 

The question you should be asking yourself is how do I benefit in the long run? Often times long-term benefits are not seen because we think the competition has nothing to offer us now. If both parties decided to cooperate, like the prisoner's dilemma, they can unearth more potential then if they ignored each other.

These thoughts and ideas on cooperating in social media is not just for businesses or profit-driven cooperations, but they can change any average person's social media experience. If you are interested in improving your online interactions, try these approaches! You'll see a difference!

Try sharing this blog post, see what happens! 

Creativity and Motivation

In order to be creative, you have to be motivated. Motivated to create, to work, to follow your passions, to live with a little spunk. Motivation is what drives us to do what we do each day, whether we like it or not.

You've got crappy motivations and awesome motivations and everything in between. There is a trend seen amongst successful people. Not just successful people, but with people who have a genuine satisfaction in what they do. 

Build these awesome motivations in your life and watch success flow! And then be satisfied with it!

Sound familiar?? College maybe??

1. Autonomy

Autonomy is when you are motivated by self direction. You are self governed and push yourself to accomplish something instead of rewards or punishments from others. It becomes important to you to do things for your own sake. Choose to push yourself through school assignments because you want to learn and not for the A. Choose to make your work assignment perfect so that you can be proud of the outcome. Choose to pursue your passion in life and not just what makes you money.

Lets say your boss at work tells you to do some research for a project and then create a report on your findings and show it to him in a week. Now, you can do that assignment because you FEAR that if you don't, you'll get fired. You can do that assignment because you know it's just your job, it's your DUTY in the position you hold. But these reasons don't have enough substance to get you very far. When you finally decided to do the assignment because you truly WANT to do it, you then tap into the best motivation you can find. This self direction, self governing technique is self empowering.

The best source of motivation is self-generated!

2. Self Mastery

Self Mastery is a huge motivator. Do what you do because it is improving yourself. It's all about doing things in order to become better at it. There's a certain amount of healthy self-satisfaction that comes when we work on our own self mastery. It always seems like the "greats" of any respected field of work were driven by self mastery, always wanting to learn more and more.

I had a man come to one of my college classes and tell us about his business and how it all started. He began by helping his parent's small website out with their social media marketing when they couldn't afford a professional service. He spent hours upon hours just learning by trial and error and eventually knew enough to grow his parents online presence to the point that it significantly raised their profits. He now works for himself and has more then 70 employees doing the very thing he did for his parents, working for dozens of major companies. What's motivating him now? He still reads about 4 hours of marketing/ business tactical material each night in order to continue to master what he does. THAT is what is making him successful.

3. Purpose Driven

Rather then jumping into a job, a major, or a lifestyle that brings little purpose to your life, try focusing your passion and skills on a purpose that is important to you. A purpose-driven individual will always work past a roadblock while the purposeless individual will quit. Some of the greatest most successful entrepreneurs of today are those that start their business with a bigger purpose in mind. Without purpose you lose direction. Without direction it's hard to look past the failures and stumbling blocks that come your way. Steve Ells, founder of Chipotle, almost lost his restaurants due to tough critics early in his business. But, his passion and purpose of bringing fresh ingredients in a simple way to his customers kept him afloat. They are now one of the largest growing restaurant chains in the bizz!  Purpose is the strength needed to go for something seemingly impossible.

Her purpose was to pet the bear... so she pet the bear!

These motivating factors have been taught to me through several different channels, however nothing seems to explain so well how they work and why they work, then this awesome video. It's worth ten and a half minutes of your time, trust me! Dan Pink, the speaker in this short clip, is a motivational pro who has done many studies and written a couple books on what motivates everyone at the workplace and at home. Enjoy!

The most creative people I know are the ones that are motivated by at least one of these things, sometimes all three. Drive yourself to becoming more.

 It's a God given gift to become something more then we are. 

My Wife's Bobby Pins: Alien Prevention Pins

My wife LOVES her bobby pins; I don't know why, they seem replaceable... At first, whenever I cleaned the house, I tended to throw half of them away and put the rest back. Maybe if she notices she has less she won't leave them out... at random places... everywhere! I've got like twenty of these things in my vacuum! 

She must hide her bobby pin source because I never see a bobby pin grouping larger then 4 or 5!

Then it dawned on me... What if my wife was subconsciously preparing us for an alien attack, like the movie signs. Not leaving water though, but bobby pins!

What if the Alien snuck into my home and I had to do some quick thinking!?

Bobby pins! ...Pin away Matt, pin away....

You win wife, the bobby pins stay.

Wife: saving my life in so many ways!

Movie Trailers: Creative Music

On this page ill be sharing the random creativity i've spotted on the web. Feel free to comment and send me a link so I can share what you find, it can be so inspiring. 

                                                                                                                                                                 

I've always been a GIANT fan of movie trailers. It's amazing how much you can pack in a couple minutes. The best part of these trailers, without fail, is the music that has been selected or created for it. 

Watch this trailer of Edge of Tomorrow, the music makes all the difference.

The music for the Edge of Tomorrow trailer was created by the artist Fieldwork and is called "This is Not the End". The song was majorly adapted for the trailer. 

This movie, Watchmen, wasn't the greatest movie. However, anybody that watched the trailer was immediately sucked into the apocalyptic world that the movie takes place in. It still remains one of the best movie trailers mostly because of the song!

The music in this trailer is "The Beginning is the End is the Beginning" by Smashing Pumpkins. It was not adapted for the trailer, which makes it even more eery how perfectly it fits the trailer and movie theme. 

Easy Ways to Help Your Creativity Payoff

You are not going to see creativity payoff unless you generate certain habits to keep the juices pumping! Lets jump right in and go over some easy habits to get yourself into so that creativity can start working for you! 

1. Finish Everything You Start!

It's worth spending a little extra time in a crammed schedule to finish what you start. Lets say you start a painting but get discouraged half way through because it isn't turning out like you wanted it to. BUCK UP BUTTER CUP! Keep working on it, don't flip the page and start another painting. Finishing what you start, even if it doesn't turn out as expected, trains yourself to do better next time. That training never happens when things are going as planned, so make sure you jump in head first into projects expecting things not to go as planned. 

This painting represents the beginning of my creative decline! I got frustrated and stopped working on it half way through. All of a sudden, all of my projects were stopping half way through! It took me years to shake off this nasty habit! 

2. Unfinished Projects: the bane of creativity's existence!

Everyone has an unfinished project in their closet or extra bedroom collecting dust because they feel too intimidated to start! Maybe we claim that we don't have time, but we just don't want to fail! These excuses are keeping us from really jumping into creativity! Having unfinished projects is like setting up the projects in your head and leaving them up. Eventually, after one or two unfinished projects, you run out of space to work on other things! Keep your mind free of previous work so that you have room for your creative to breathe. 

Challenge: grab one of those unfinished projects and finish them! You will be amazed how it makes you feel and how motivated you will be to start more projects!  

This guy's work did not look like anything specific until he completely finished. Let it be a motivation to finish your upside down projects!

3. Love What You Do, Do What You Love!

You gotta do what you love, or else the motivation to be creative just flops the second a snag comes your way. Love to paint faces? paint more faces! Love to organize your home? Create more organization tools! You can always broaden your skill sets and passions, however stay loyal to what you are good at or love to do! Simple right? Why don't more people do this!?

This is Agnes Cecile, an artist who loves to paint with watercolor. She is especially good at faces, and if you check her youtube page you can see clearly that she paints A LOT of faces. It's obvious she found her love and does it well!

For me, I grew up with a Grandpa who gave me amazing art lessons! We always drew military subjects and it really stuck with me! It's not a surprise to see an american flag, tank, or nazi on every other page of my sketch books!

  

Old art project in middle school

My military flare still shinning today!

4. Grab A Creative Friend!

Creativity is contagious and so keeping creative people around you will do wonders for your motivation to be creative yourself! If you are about to start a project but you are getting the jitters, invite the nearest creative friend over, fast! They will never tell you to give up! They will be your biggest fans, because creative people understand the power of positive reinforcement.

Let your creatively-challenged friends know you still love them, but they need to go until you are finished!

Try these things out, give your creative juices a chance and watch the payoffs pour in! Today is a better day to start then tomorrow, just do it! 

Top 5 Creative Advertisement Ideas - Creativity Spotlight #1

However daunting their limitations may be, the creative minds behind some of these advertisements are brilliant and have successfully achieved popularity and the coveted status of "Viral" by doing something unique. Creativity takes the spotlight with

 my top 5 most creative advertisement ideas that have gone viral due to their unique approach to their market:

1. The "Prank" Approach

If you spend any time on youtube, it is easy to see that prank videos have become a popular subject. Major businesses have seen this and thrown together their own spin on prank videos in order to promote their products. 

LG did an extremely smart 2 minute video in which they set up a giant tv behind a desk in efforts to disguise it as a window. They brought in innocent people looking for a job to a fake interview and when the tv showed a comet entering the atmosphere straight towards their building, the victims paniced. Watch their reactions here if you are interested - LG Prank Ad 

One of my favorite "prank ads" was done by Pepsi Max in the UK. I especially like it because it interacts with the consumers, watch it!

2. The "Dry Humor" Approach

Dry humor has obviously been around for a long time, however its popularity in advertising has sky-rocketed. Probably because dry humor forces you to connect the dots in order to understand the significance of the humor. Marketers have noticed the benefits of having their consumers stop and think about the ads and how creating a moment between the product and the consumer is clutch to a successful campaign. GEICO has tons of these ads, one of which having over 20 million views GEICO: Hump Day. 

Here's a great example, in my opinion, of that dry humor in action!

3. The "Electric" Approach

Playing to the emotions of the consumer is key to attracting business when advertising. It can be hard to find the right approach to your consumers because the demographics of each product are different. However, once a business (through years of research) finally finds their niche demographic, they then have the power to make specific ads that really punch straight into the hearts of their audience. It's like electricity going through your body when you watch them. It's amazing how much emotion you can put into one minute of ad time.

 A great example of when a company knows who they should target and then approaches them perfectly through the right sentiment is Dick's Sporting Goods. Watch this ad and try not to feel the electricity of it! ( Watch Here for better resolution)

4. The "Treasure Hunt" Approach

This one has got to be my favorite approach, it really gets the consumers involved and everyone has fun with it. Coca Cola Zero did a great job with this in partnership with the latest James Bond movie. Random people trying to get a coke from the vending machine had to suddenly race in 70 seconds to a couple of destinations in order to finally win tickets to the Bond movie. They got it all on tape and their 2 minute video went viral.Watch it here! 

Here is my favorite treasure hunt approach with an awesome twist! (This technology would be so much fun with a group of friends)

5. The "One Take" Approach

There's something in all of us that loves to watch a chain reaction unfold. Whether or not we want it to fail or see it succeed, it always grabs our attention. This is why the "One Take" approach is one of my favorites, you can't help but love whoever spent that much time to make one continuous scene work all the way through. Here's my favorite, but there are other great ones you can easily find on Youtube.

It's important to see creativity in everything, especially when we take it for granted. The Advertising industry is where the super creative minds go to play and I'm grateful they keep doing it so well, year after year. 

Artists or not - The 5 Barriers to Creativity

Ok, take your shoes off, lets talk.

To be "creative",  it often takes a ton of effort, but maybe not the kind of effort you think. Why is it always hard to start a project for school or work? Maybe it's because creativity takes a lot of effort right out of the gate, but it's worth it at the end. It's this effort you put into being creative that allows you to break through any thresholds that are holding you back. Without this effort, you will never know how much creativity can really help you.

I'm serious!

Creativity is like a little worker in your brain that is in charge of all things novel or original. 

That little worker is your brainstormer and idea generator, without it you are extremely limited. This worker can be used with anything, but it has to get to its work station! There are barriers your worker has to get through before it can start working. The only difference between someone who is creative and someone who claims not to be creative is their willingness to help their workers through these barriers. Once you are there, once you feel that creative momentum building, it's easy to maintain it. It's getting there that is the most difficult part.

What are the creative thresholds or barriers we have to get our little worker through? Here's a list!

1. There's only one solution to every problem

FALSE! There's a mindset creative people switch on when they are wanting originality. You have to train yourself to think there is always more then one answer to every question. Even though the obvious solution is probably correct, it's important for you to spend some time searching for more. This is against everything school has taught you with their multiple choice questions on tests and their teachers fishing for one answer to all of their questions.

Sometimes it's hard to force yourself into the mindset of uncertainty, but welcome to creativity's favorite arena!  Studies show there is a bias against creativity (inability to recognize it) when someone is uncomfortable with this mindset of more then one answer. The study states, "This bias against creativity interferes with participants ability to recognize a creative idea.  [There is a] concealed barrier that creative actors may face as they attempt to gain acceptance for their novel ideas."

Don't freak out that you won't get an idea or find the right solutions, it's important that you are confident in the process of walking through uncertainty in order to find the perfect and original idea. Once you get going you start to generate more ideas and solutions that you can handle. That is a good problem for you to have!

2. Visualizing success

Have you ever been obsessed with a work assignment or an art project? If not, you should try it! It's almost like you can see the end and how it affects you and everyone else when it's done. When someone dumb enough tells you it's impossible, your vision of completion is so strong you can work through the criticism. That vision of what it can be is what takes over your thoughts and motivates you.

Often times creative people see things as they will be or can be, not what they are. 


When trying to help your worker over this hurdle, it's important you don't give a deaf ear to critics. They can help you see angles you couldn't see before. However, you need to make sure your vision of the ultimate goal is continually being built upon and not crumbling due to the critics. 

3. Lack of courage

Have some guts to push your idea into reality! I imagine some of the best paintings were never painted, the most persuasive papers were never written, and the most profound business venture were never suggested because the artist, writer, or business person let the thought drift away without writing it down or putting a few hours into it. Courage to act on ideas and to stand out from the norm is key to unlocking creativity. 

Apple is a great example of a computer company who was looked down upon for starting something fresh and new from the norm ( the PC). It took determination and courage to get through the beginning hardships but man were the payoffs worth it!

4. Embracing Failure

When searching for more then one answer and having courage in just acting on your ideas, you must expect some trips and falls. One of my favorite quotes is from Leo Burnett (one of the most creative men in the advertising industry) who said, "To swear off making mistakes is easy. All you have to do is swear off having ideas."

We all know Thomas Edison said while inventing the light bulb he had never failed, but only found 10,000 ways that won't work. Was he just defiant? Or had he embraced the process of creativity? We should all emulate Edison if we want to be creative. 

5. The "why" mindset 

Most of the effort required to be creative happens in the mind. Your mind needs to be willing to look at situations, problems, or a blank canvas with an amount of openness. However, have you ever tried to think of nothing?

 It's not the most productive pursuit. So instead of clearing the mind, you need to train it to ask the right questions. Be busy with the right things. It's almost like you are filling your brain with a bunch of receivers trying to catch the creative ideas floating around. The best kind of receivers or questions to fill your mind with are the why questions.

For example, if a new privately owned business was trying to market correctly their new products, they should be asking questions like:

Why would a consumer buy my product? Why aren't they buying my product? Why do they buy my competitor's product? Why does my product stand out among competitors? 

It's simple, just adding the word "why" in front of all your questions, but in doing so you are training your brain to function creatively. When you have that mindset you are better able to recognize creative thoughts. 

There are other hurdles and barriers that keep someone from being creative, however these are the bigger ones. Your little worker will find its way in and you'll be surprised how much it can do! Try these out the next time you are faced with a project or stuck on something with work. Simply put: 

Creativity comes to those willing to run the first hundred yards of a mile long idea.