However daunting their limitations may be, the creative minds behind some of these advertisements are brilliant and have successfully achieved popularity and the coveted status of "Viral" by doing something unique. Creativity takes the spotlight with
my top 5 most creative advertisement ideas that have gone viral due to their unique approach to their market:
1. The "Prank" Approach
If you spend any time on youtube, it is easy to see that prank videos have become a popular subject. Major businesses have seen this and thrown together their own spin on prank videos in order to promote their products.
LG did an extremely smart 2 minute video in which they set up a giant tv behind a desk in efforts to disguise it as a window. They brought in innocent people looking for a job to a fake interview and when the tv showed a comet entering the atmosphere straight towards their building, the victims paniced. Watch their reactions here if you are interested - LG Prank Ad
One of my favorite "prank ads" was done by Pepsi Max in the UK. I especially like it because it interacts with the consumers, watch it!
2. The "Dry Humor" Approach
Dry humor has obviously been around for a long time, however its popularity in advertising has sky-rocketed. Probably because dry humor forces you to connect the dots in order to understand the significance of the humor. Marketers have noticed the benefits of having their consumers stop and think about the ads and how creating a moment between the product and the consumer is clutch to a successful campaign. GEICO has tons of these ads, one of which having over 20 million views GEICO: Hump Day.
Here's a great example, in my opinion, of that dry humor in action!
3. The "Electric" Approach
Playing to the emotions of the consumer is key to attracting business when advertising. It can be hard to find the right approach to your consumers because the demographics of each product are different. However, once a business (through years of research) finally finds their niche demographic, they then have the power to make specific ads that really punch straight into the hearts of their audience. It's like electricity going through your body when you watch them. It's amazing how much emotion you can put into one minute of ad time.
A great example of when a company knows who they should target and then approaches them perfectly through the right sentiment is Dick's Sporting Goods. Watch this ad and try not to feel the electricity of it! ( Watch Here for better resolution)
4. The "Treasure Hunt" Approach
This one has got to be my favorite approach, it really gets the consumers involved and everyone has fun with it. Coca Cola Zero did a great job with this in partnership with the latest James Bond movie. Random people trying to get a coke from the vending machine had to suddenly race in 70 seconds to a couple of destinations in order to finally win tickets to the Bond movie. They got it all on tape and their 2 minute video went viral.Watch it here!
Here is my favorite treasure hunt approach with an awesome twist! (This technology would be so much fun with a group of friends)
5. The "One Take" Approach
There's something in all of us that loves to watch a chain reaction unfold. Whether or not we want it to fail or see it succeed, it always grabs our attention. This is why the "One Take" approach is one of my favorites, you can't help but love whoever spent that much time to make one continuous scene work all the way through. Here's my favorite, but there are other great ones you can easily find on Youtube.
It's important to see creativity in everything, especially when we take it for granted. The Advertising industry is where the super creative minds go to play and I'm grateful they keep doing it so well, year after year.
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